Power Equipment Direct Built Its Empire One Niche Site at a Time
Ever found yourself overwhelmed by the sheer number of options when trying to buy something as specific as a pressure washer or a log splitter? You're not alone. This very frustration sparked an idea in Jon Hoch back in 2002, leading to the birth of Power Equipment Direct. What began as a solution to a personal shopping dilemma has blossomed into a sprawling online retail giant, carving out its success by mastering the art of the niche....